Four websites on one platform

Betts Group is a popular shoes company in Australia. The group consists of four major brands; Betts (Mens and Womens); Betts Kids; Zu (High-end Womens shoes); and Airflex. The project involved a site build from scratch with complete eCommerce facilities. The kicker is they wanted all four sites to be managed centrally and running on the Magento platform. My role was to architect the UX/UI solution from the ground up for all four websites. With the support of a Business Analyst It took quite a lot of careful measuring and a mountain of wireframes. Once the wireframes for the flagship site (Betts) was complete; it was a simple process of extrapolating the wires out for the remaining websites. Then the fun stuff could begin...